I’m sure at one point or another you’ve seen an ad on tv for Bowflex. Hard to miss given the amount of ads they run. They’ve got several versions but basically the theme is that the only way to get a “Bowflex” body like the fitness models in the commercial is if you are using a real Bowflex piece of equipment. If you are planning on running out and dropping $1500 on one, please do not believe the hype.

Now, don’t get me wrong. I’m not saying you should not buy a Bowflex if that is what you really want. They do make good equipment. I even have a Bowflex Extreme 2 here in my studio. But, like every other piece of equipment in my studio, the Bowflex is simply a tool used to accomplish a goal. I’ve got other tools as well, including barbells, dumbbells, stability balls, benches, medicine balls, resistance tubing, and even sandbags. None of them are magic, they are all different tools, each with its own place and use. If a Bowflex is the right tool to accomplish your goals, then get one. If.

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Here is a press release that just went out today, announcing my latest project that I’ve been working on with my partner Bill Millios, owner of Back Lot Films, Inc.

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I usually don’t spend a lot of time promoting other people’s fitness products, but I’m making an exception this time. I have the honor of being involved with the launch of a new fitness site, WorkoutPass.com.

Whether you are looking for fat loss, muscle gains, improved performance in a specific sport, pregnancy workouts, boxing workouts, golf fitness, bodyweight workouts, agility workouts, or any sort of workout you can imagine, this site will have something for you. In fact, the site is actually a network of sites, 43 of them and growing. One membership gives you access to all of the sites.

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The Federal Trade Commission announced today that they have fined the marketers of four weight loss pills a total of $25 million for making false advertising claims. If anyone is actually surprised that these pill pushers are making false claims, please close your browser now and turn off your computer. I’m taking away your internet privileges because you are obviously just not that bright. And by the way, that includes any of you who bought this stuff.

The false claims were made by the marketers of Xenadrine EFX, CortiSlim, Trim Spa, and One A Day Weight Smart. The good news is that the FTC says most of this money will be returned to consumers. The bad news is that these companies have made hundreds of millions of dollars off of the not-so-bright, so the $25 million is a drop in the bucket. None of these guys will be out of business tomorrow. In fact, given that it isn’t against the law to sell worthless crap, all of these products will remain on store shelves, as long as the companies change their marketing claims.

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I was having a conversation with someone about the amount of sugar in the average person’s diet (let’s just say they were probably above average), and thought the following would be valuable to post here. It is actually an excerpt from an ebook I wrote titled “Caveman Eating For Fat Loss”, which comes as a bonus with another of my ebooks “The Caveman’s Guide To Fitness”.
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Sugar, Sugar, Everywhere

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